Methodology:

Competitive Audit: Audit TurboScan competitors’ app store experience in comparison to TurboScan’s app store screenshots.

High fidelity mockups: Reimagine and update the app store screenshots for the TurboScan Pro: Document & Receipt app, aligning it with current design trends, ASO best practices, and successful elements from top competitors.

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I completed a competitive audit for popular scanning apps on the app store, examining competitors Docly, Scanner Pro, Scanner Hero, iScanner, and SwiftScan:

Common Patterns / Opportunities:

• Brand color in background and use of textures / objects to add visual interest.
• Use of phone mockups in displaying screens.
• Including copy (a title and short - medium sentence) highlighting key features.
• Icons displaying what file types can be exported.
• A title card and screenshot displaying merit (rating, total ratings, total users, awards, news outlet features).
• Zoomed in areas that pop off of mockup.

I created paper wireframe sketches based on the findings from the competitive audit and ASO best practices.

Copy:

• Gathered merit from TurboScan ratings and app store description (4.9 stars, 94.4K ratings, featured in NY Times, CNN Money, & The Telegraph).
• Gathered app store assets and list of features from TurboScan app store description.

Layout:

1. Title page with rating and merit.
2. Screenshots include a phone mockup and title with a sentence description of features.
3. Include icons for exportable files.

Upon finishing version 1 of the TurboScan high fidelity screenshots, I received feedback that the previous screenshots were close to competitor versions but still did not reflect 2025 design trends. The user journey could also be improved in the screenshot order. I redesigned version 2 to incorporate the following changes:

1. More saturated colors and more playful fonts for headers
2. 3D phone and iPad mockups
3. Assymetrical design
4. Screenshots re-ordered to reflect step-by-step user journey

Alternate Version:

iPad Version: